One of the biggest challenges we find in innovation is managing the Fuzzy Front End - that challenging space at the earliest stages of innovation. Often, we come across organisations with a broad understanding of what they intend to develop, but who find it difficult to articulate it in detail. How do we move from the ‘feel’ of what’s needed to something concrete? How do we ensure everyone is aligned around the same mission, though they come at it from different directions? How do we ensure that what we deliver meets the customer need, and not simply our perception of it?
